Shelf
We're live! More products shipping weekly.
Specialized tools for the AI you already use

Save hours every week on the work you already do.

You already own the toolbox. Shelf makes the specialized tools that go in it: tested workflows for specific jobs, AI-produced, human-reviewed, shipped with a worked example, and backed by a 7-day refund if it doesn't save you real time. Because "works" and "works well" aren't the same thing.

New tools every week.
Free for every new subscriber: "The AI Advantage" — 10 jobs, 10 ways AI saves you hours.
2live products
10planned this quarter

Catalog // growing weekly

Starter · Meetings
Meeting-to-Memo
Turn a raw transcript into a memo, action items, and follow-up emails in under 10 minutes. 12 chained prompts + one worked example.
$15
● Live
Starter · Writing
Writer's Block Killer
Walk any stuck piece of work-writing from blank to shipped in 20 minutes, with an AI that learns how you write. 12 prompts in 4 phases, with a fully worked example.
$15
● Live
Core · Planning
Founder's Weekly Playbook
Weekly review template with AI-reflection prompts, goal tracking, and retro rituals. For solo founders who need a system, not a spreadsheet.
$25
Day 3 · in production
Starter · Writing
AI Job Search Kit
Resume prompts, cover letter templates, interview prep, LinkedIn rewrite. Notion + PDF. For mid-career folks doing their first AI-assisted search.
$19
Day 5 · scheduled
Core · Outreach
Cold Outreach Playbook
100 cold email + DM templates by industry, with response-handling branches and a Notion tracker. For solo founders and BDRs.
$29
Day 8 · scheduled
Core · Writing
PM Brief Generator
PRDs, one-pagers, prioritization frameworks, stakeholder updates. 25 templates for product managers who write a lot and think too much.
$29
Day 10 · scheduled
Pro · Research
Consultant's Prompt Kit
40 prompts for strategy work: 2x2s, SWOTs, competitive teardowns, exec summaries. Tested against real client briefs.
$49
Day 15 · scheduled
Core · Config bundle
Claude Code Power Pack
Hooks, skills, settings, and a CLAUDE.md starter for TypeScript + Python projects. For devs who want to skip a weekend of configuration.
$39
Day 16 · scheduled
Bundle · Starter catalog
Indie Starter Bundle
Future Bundles here.
$79
Day 21 · scheduled

The Friday Tool - Weekly Newsletter

Every Friday at 9am PT. Usually one sharp AI tool or pattern you can use today. Occasionally a deeper guide or full publication when the topic earns the space. One focused thing, always.

About

Shelf is a one-operator shop built on one idea: AI can do almost any white-collar job, but "works" and "works well" aren't the same thing. A general chatbot will draft a meeting memo in a pinch, the same way a butter knife will drive a screw in a pinch. It holds. It doesn't feel right.

Shelf makes the specialized tools. Each product is a tested workflow for a specific job: AI-produced, reviewed against a 15-check rubric, and approved by a human before it ships. Every one includes a worked example, a clear "this isn't for you if..." disclaimer, and a 7-day refund if it doesn't work as described.

Built for people who already pay for an AI subscription and want curated workflows without building them from scratch. You bring the toolbox. We make the tools.

Questions? [email protected]